Andrea Cioffi, PhD specialises in performance measurement systems. Today, as a co-founder and CEO of Digital Dictionary and Managing Director of Ihealthyou, he uses his skills in the digital marketing and communication industry in order to design solutions promoted to support firms in facing the challenges of digital transformation. His work methodology has been published in the book Digital Strategy.
His passion for teaching has enabled him to become an Adjunct Professor in Planning and Control and in Digital Communications Management at the Università Cattolica del Sacro Cuore of Milan. In his courses, he has introduced a new way of teaching, a smart education model developed within the activities of Enjoy Your Learning: a no profit association that he founded to introduce innovations in the education field. The smart education model has been published in a book.
He is part of other no-profit associations, such as The International Advertising Association of which he is Vice President. He is the author of several publications, including both books and scientific articles.